In the world of fashion, brand is not just a name, but has been transformed into a lifestyle support, even a status symbol of the wearer. Call it a row of famous brands such as Yves Saint Laurent, Versace, Gucci, Louis Vuitton, or Prada, which is identical to the image of glamorous and luxurious. Similarly, users who would directly terlabeli as the rich. However to get a number of brand, must be dug deep pockets due to the exorbitant price.
But, actually, for the haves, not only that which surrounds a brand, but the quality and image of being emitted. However, it does not mean the fashion label will only become their own deep pockets. Especially encouraged to blow the elite global recession which made them have to tighten their belts and be careful in shopping. This is clearly an impact on the slump in sales of a number of exclusive fashion label that forced them to issue a new strategy, started special offers to cut prices.
At the exclusive market weakening, consumer middle class takes over. They saw a golden opportunity to own branded goods at low prices. Manufacturers and marketers also keen to see the gap will be a status symbol that brought a fashion label and market opportunities to sell branded products with a more affordable price without compromising the prestige fashion label itself. It did not take long, a number of luxury fashion label also issued a tertiary label or capsule collection which immediately invaded by the consumer.
"These days people prefer the classic design and quality rather than something that is seasonal," said buyerasal Dallas, Vinita Schroeder, as reported by Reuters. "Buyers will be more careful and cautious in choosing a product, not only in terms of quality, as well as quality," he continued.
At the end of the year, sales opportunities even higher. The holidays are driven by festive season of Christmas and New Year would certainly be a good stimulant for sale. Therefore, do not be surprised if the shopping center to boost interest in shopping with a variety of interesting offers, as well as through midnight shopping party discounts. Not only shopping centers, sale becomes a "weapon" a number of exclusive fashion label at the end of the year to attract buyers. The term, branded sale. Without a doubt, a number of fashion labels to give the lure of big discounts, even up to 70 percent.
Call it the Versace that provides special offers for loyal customers. "We did a special offer price range between 5000-7000 euros for a dress or bag euros for 1700-2300,"
In America, year-end sale has become even subscription customers and are always anticipated. When usually Saks, a leading department store in New York, offers a sale only to 40 percent, to year-end sale, Saks Fifth Avenue offers a massive discount to 75 percent for the fall and winter of 2009-2010 and preparation for the holiday.
Saks CEO Stephen Sadove said the decision was taken based on economic realities when consumers need an incentive to spend their money, and the sale becomes a tempting offer. "We must do something with this condition, and our strategy is to do year-end sale that has always proven successful," said Sadove in an interview with the New York Times.
Saks Sale Offer was not kidding. A number of exclusive fashion label that became tenants at the department store chain, including Missoni, until a collection of young designers such as Chris Benz, helped bring the deals that can not be denied the consumer. Not only Saks, discount party later this year also offered Bergdorf Goodman, Neiman Marcus, and Nordstrom.
Indonesia would not be separated from the branded sale at the end of the year. Exclusive shopping centers from Senayan City, Pacific Place, Plaza Indonesia, up to the Grand Indonesia Shopping Town held a shopping parade with a tempting offer of discounts from a variety of exclusive fashion label that became his tenants.
Of course it increases the passion that consumer spending will feel disadvantaged because of buying branded products at a price relatively cheaper. Moreover, consumers can get a variety of interesting bonus offered by the mall in central Jakarta.
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